Real-estate agents were spending significant time writing property descriptions and producing marketing materials by hand. Doing this manually led to inconsistent quality, and outsourcing to professional writers and designers drove up costs.
What we did
Putti built Property Writer, an AI application that turns property details — location, size, and features — into engaging descriptions and branded marketing flyers automatically. Predefined templates keep every listing consistent with the agency's brand, so agents can generate polished materials without starting from scratch.
The tool freed agents to focus on client relationships and sales rather than copywriting and design. It improved the professionalism of listings, helped attract more potential buyers, reduced external writing and design costs, and lifted overall sales efficiency.