Easy Crypto, founded by Janine and Alan Grainer in New Zealand, set out to make cryptocurrency accessible to everyone. The market's trust deficit, limited public understanding and clunky user experiences kept mainstream users on the sidelines.
The build
Putti delivered a Web3 marketplace end to end: requirement gathering, intuitive UI/UX design, secure development of the Retail section, and rigorous quality assurance. The engagement continued into ongoing maintenance and bug fixes.
The result
Easy Crypto grew past $1 billion USD in total sales volume and a customer base of more than 100,000 globally, expanded into Australia, South Africa and Brazil, and reached its one millionth order in 2022.