The challenge
ampm operates a chain of more than 1,200 convenience stores and needed a way to turn everyday fuel and store visits into lasting customer loyalty. That meant an app that kept people coming back, not just a digital punch card.
What we built
We built native iOS and Android apps centred on engagement: a daily scratcher game, personalised offers and deals, and a rewards system wired into the loyalty infrastructure behind the scenes. The experience was designed to be fast, habit-forming, and simple to redeem in-store.
The result
The app scaled to a large national audience across ampm's 1,200-plus locations, giving customers a reason to return daily and giving ampm a direct channel to reward them.