The fashion industry accounts for a significant share of global carbon emissions and water use, yet shoppers had no credible, centralised place to check how a brand actually performs on ethics and sustainability. That made informed, values-based purchasing decisions hard to reach.
What we built
Putti built an online platform that pulls ethics and sustainability information from brand sources into a single, accessible destination. Brand profile pages surface certifications and initiatives, consumer research tools make it easy to compare, and community features let people rally around businesses doing the right thing.
The result bridges conscious consumers with ethical brands — giving users a way to research, compare, discover certifications and innovations, and track each brand's progress over time.
A really great process throughout, and a really holistic approach to building our business